Development Direction Of Electric Forklift Industry

With the development of domestic electric forklift industry, some problems are becoming more and more obvious. In particular, the low entry threshold of the industry and vicious price competition lead to low profitability of electric forklift enterprises, lack of marketing concept, difficult market expansion, poor product quality and reliability. In addition, the aging of product and organizational structure and the increased cost of service upgrading are difficult to digest, which seriously restrict the further development of the industry and the improvement of quality.

Therefore, domestic electric forklift enterprises must seize the new development situation, reflect the differentiation strategy in product R & D, continue to strengthen the construction of scientific research and development system dominated by national technology centers, universities and scientific research institutes, create value chain marketing, strengthen brand construction and enhance brand value,